A certain society is feminizing young men to various degrees. The Pokemon Go Trap was the first.

He was abducted after getting a spiked beverage, and given Serum Alpha in a vein.

Serum Alpha results:

Moderate breast growth

Hermaphroditism, no real change to penis size

Fat redistribution

Sold to:

Mid-income male, who took her to a hotel and through positive conditioning (all serum recipients are suggestible in the first 3 weeks) obtained her undying love and compliance sexually.

4 months later, she's madly in love with him even more than before, even tanning herself to suit his tastes.